Sony television arm, partner to invest up to $10 million in upcoming pickleball league over the next 5 years

Sony television arm, partner to invest up to $10 million in upcoming pickleball league over the next 5 years

The World PickleBall League (WPBL) is set to be introduced by Sony Entertainment Talent Ventures India (SETVI) and Natekar Sports and Gaming (NSG) with a $10 million investment to develop the sport in India and across Asia by late 2024 or early 2025.

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