Disney Star may garner more than ₹1,600 crore in ad sales from T20 WC

Media buyers estimated that in the last ICC Men’s T20 World Cup in Australia in 2022, the broadcaster earned ₹1,600–1,700 crore, of which ₹1,000 crore came to linear TV. This season, it is expected to earn a similar amount, with perhaps more being directed towards digital platform.